How Zillow Saves Can Help You Gauge Competition on a Home

If you're house hunting on Zillow, there's one simple detail that can give you a huge clue about how much competition you might be facing: the number of saves a home has.

That little heart icon next to the listing? When someone clicks it, they’re essentially saying, “I’m interested.” So when a home racks up a high number of saves—especially in a short amount of time—it often means there’s strong buyer interest.

More interest usually leads to more showings, which can lead to more offers. And when demand is high, homes are more likely to sell quickly and, in many cases, above the asking price.

What’s considered “a lot” of saves?

It depends on your market, but if you see a listing that’s only been up for a few days and already has 100+ saves, that’s usually a red flag (or green light, depending on how you look at it). It means others are eyeing that property just as seriously as you are.

So what should you do?If you love the home and it has a lot of saves:

• Be prepared to act quickly.
• Have your financing ready to go.
• Talk to your agent about how competitive your offer should be.
  ​
  

In today’s market, little clues like the number of Zillow saves can help you stay one step ahead.
Need help navigating it all? Lee and I are always here to chat—no pressure, just good advice.